1892–1964 · American comedian, singer, songwriter & radio star
Eddie Cantor (born Isidore Itzkowitz) was one of the biggest stars of American vaudeville, Broadway, film and radio — and, per Wikipedia, “the 1929 stock market crash took away his multimillionaire status and left him deeply in debt.” He turned the disaster into comedy with the bestselling Caught Short! A Saga of Wailing Wall Street (1929) and Yoo-Hoo, Prosperity! (1931), which made him an unlikely folk authority on losing money. He is the first identifiable person documented using this wordplay — in the Sarasota Herald in October 1933 — though Quote Investigator shows it was already circulating anonymously in 1920 advertising, so he popularised it rather than coined it.