Jessie Potter

1926–2010 · American educator on family relationships & human sexuality

Jessie Potter was an American educator and counselor who lectured widely on family life, relationships, and human sexuality, and founded a nonprofit institute in the Chicago area. She is the earliest documented user of this saying — quoted in 1981 — and Quote Investigator’s leading candidate for its author, though researchers stop short of crediting her with certainty. Whoever coined it, it was not Henry Ford.

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“If you always do what you've always done, you'll always get what you've always got”

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