Michael Jordan

b. 1963 · Hall-of-Fame basketball player · Chicago Bulls

Michael Jordan (b. 1963) is a six-time NBA champion with the Chicago Bulls and among the most decorated players in basketball history. By the late 1990s he was also one of the world’s most bankable pitchmen, and Nike’s “Failure” spot fused his on-court legend with a message about persistence. The voiceover—delivered in his voice, about his own career—was written for him by Wieden+Kennedy copywriter Jamie Barrett.

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“I've failed over and over and over again in my life, and that is why I succeed”

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