Sun Tzu
Traced to source
10 quotes we’ve traced to Sun Tzu
“All warfare is based on deception”
Verified“If you know the enemy and know yourself, you need not fear the result of a hundred battles”
Verified“The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom”
Verified“The supreme art of war is to subdue the enemy without fighting”
Verified“The greatest victory is that which requires no battle”
Attributed“Build your opponent a golden bridge to retreat across”
Disputed“Know yourself and you will win all battles”
Disputed“Opportunities multiply as they are seized”
Disputed“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”
Disputed“Victory is reserved for those who are willing to pay its price”
DisputedNot actually Sun Tzu
Often misattributed to Sun Tzu
Famous lines widely pinned on Sun Tzu that we’ve traced to someone else.
“Build your opponent a golden bridge to retreat across”
actually Unknown
“Fear is the true enemy, the only enemy”
actually Herbert Wright
“In peace prepare for war, in war prepare for peace”
actually Unknown (echoes the Roman maxim “Si vis pacem, para bellum”)
“Keep your friends close, and your enemies closer”
actually Mario Puzo and Francis Ford Coppola
“Keep your friends close, but your enemies closer”
actually Mario Puzo and Francis Ford Coppola
“Never interfere with an enemy while he's in the process of destroying himself”
actually Napoleon Bonaparte
“Opportunities multiply as they are seized”
actually Origin undocumented
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”
actually Unknown
“The true objective of war is peace”
actually James Clavell
“Victory is reserved for those who are willing to pay its price”
actually Unknown
Did they really say it?
Thought Sun Tzu said something else?
Type a quote you think Sun Tzu said — we’ll tell you what we know, or point you to the best sources.