Tom Peters

b. 1942 · American management writer & co-author of In Search of Excellence

Thomas J. Peters is an American writer on business management, best known for co-authoring In Search of Excellence (1982) with Robert H. Waterman Jr. Through books and a widely syndicated newspaper column, he championed decentralization, customer obsession, and above all relentless experimentation. This quote distills that last theme: try many things, keep the winners, and keep moving.

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“Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else”

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