Poor Richard’s Almanack was Franklin’s bestseller and his soapbox: an annual almanac whose calendar pages he salted with pithy rules for living. Under the persona of the struggling astrologer “Richard Saunders,” Franklin sold tens of thousands of copies a year and, in the process, taught a young country its household philosophy of thrift, industry, and prudent sociability.
This little maxim is a graduated scale of intimacy — civility owed to everyone, sociability to many, closeness to a careful few, true friendship to one, and hostility to no one. It captures the cautious, networked temperament that Franklin practiced in business and diplomacy alike.
Be civil to all; sociable to many; familiar with few; friend to one; enemy to none.
On Franklin as compiler, not always originator
Franklin was candid that his proverbs were gleaned as much as invented. In the famous 1758 preface later called The Way to Wealth, he has Father Abraham quote “Poor Richard” while noting the sayings contained “the Wisdom of many Ages and Nations.” No specific pre-1756 source has been located for this particular line, but its balanced, aphoristic form is typical of the older conduct-book tradition Franklin drew on.