Context
Written against convenience food
The sentence is not a greeting-card sentiment — it is the opening salvo of an argument. Van Horne follows it immediately with ‘This, then, is not a document for jiffy cooks’, and then with a swipe at ‘premixed, prewhipped, pre-stewed foods that crowd the grocer’s shelf’. In 1956, at the high tide of American convenience food, ‘abandon’ was a position: cook properly or order in, but do not half-do it from a box.
This, then, is not a document for jiffy cooks.
Why a TV critic was writing recipes
Van Horne’s day job was television. She reviewed it for the New York World-Telegram and the New York Post, sat on the Peabody Awards jury from 1958 to 1967, covered the 1960 Nixon–Kennedy debates as a TV critic, and was well enough disliked by Nixon to make his master list of political opponents. The best-known thing she ever wrote is a sentence about cooking, published under a subtitle promising ‘six recipes, simple, honest, and sometimes unconventional’.