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Who really said it

Don't think. Thinking is the enemy of creativity

Attributed to Ray Bradbury
Attribution status: Attributed Reuse status: In copyright

Reported from a Ray Bradbury address in The Salt Lake Tribune, April 16, 1971. Quote Investigator transcribes the exact two sentences; the newspaper original was not independently inspected.

Last verified 9 Nov 2026 · how we verify · spot an error?

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Unconfirmed quote & credit

“Don't think. Thinking is the enemy of creativity” — Attributed to Ray Bradbury; specific source transcribed by Quote Investigator, original not independently inspected.

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Still under copyright (rights held by Ray Bradbury and/or the relevant publisher or estate). A short, credited quote is generally fine for talks, teaching, and internal decks; for commercial, published, or large-scale reuse, get permission.

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Provenance

The source

Source reported
“Instill Fun, College Writers Urged,” Salt Lake Tribune, April 16, 1971, p. 4B
Occasion
Rocky Mountain Collegiate Press Association banquet, as reported by Quote Investigator
Limit
Specialist transcription; original newspaper not read

Don't think. Thinking is the enemy of creativity.

Quote Investigator: Bradbury on self-consciousness

How we verified this

Context

Why it mattered

The reported audience was a gathering of college journalists, and Bradbury urged them to make writing enjoyable. The period report transcribed by Quote Investigator ↗ distinguishes thinking before or after creation from trying to intellectualize the act while it is happening.

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More provenance-checked quotes on the same theme, each with its reuse status.

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The author

About Ray Bradbury

Ray Bradbury

1920–2012 · Writer

Ray Bradbury wrote The Martian Chronicles and Fahrenheit 451, but also wrote about the practical pleasure of writing. In Zen in the Art of Writing, he collected essays urging writers to trust enthusiasm and keep working.

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The primary source (Chicago)

Bradbury, Ray. Remarks reported in “Instill Fun, College Writers Urged.” Salt Lake Tribune, April 16, 1971, 4B. Transcribed by Quote Investigator.

This verification page

Quotle.info. “Who really said ‘Don't think. Thinking is the enemy of creativity’?” Last verified 9 Nov 2026. https://quotle.info/who-said/dont-think-thinking-is-the-enemy-of-creativity/

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