Who really said it
Lead, follow, or get out of the way
Barry Popik’s citation file traces the saying in print to at least 1961, and the earliest item he lists — a Greensboro (NC) Daily News column of 23 January 1961 — already presents it as an anonymous motto someone had “saw this motto someplace,” with no author attached. Iacocca used the line in Chrysler’s Jeep advertising after Chrysler bought Jeep in 1987; he did not coin it, and no source ties the wording to him first.
Last verified 27 Aug 2026 · how we verify · spot an error?