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Who really said it

Of course I don't believe in it. But I understand that it brings you luck whether you believe in it or not

Not Niels Bohr’s documented words — a retold anecdote Niels Bohr
Attribution status: Disputed Reuse status: Rights unconfirmed

This is a polished retelling of a horseshoe anecdote credited to Bohr in print by 1956. Quote Investigator ↗ found no direct evidence in his writings. Wikiquote lists it as Disputed, and in Heisenberg’s account Bohr tells it about a neighbor.

Last verified 3 Nov 2026 · how we verify · spot an error?

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Disputed — copy with the correction

“Of course I don't believe in it. But I understand that it brings you luck whether you believe in it or not” Often credited to Niels Bohr, but not in his writings: a later paraphrase of a horseshoe anecdote attached to him by 1956 (Quote Investigator).

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We couldn’t establish where this was first published, so there’s no rights status to give. Credit it as shown above — just don’t present it as public domain, and get permission for commercial or published reuse.

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In context

Evoking the world of Niels Bohr — Danish physicist. Theme: "Of course I don't believe in it. But I understand that it brings you luck whether you believe in it or not". Atmospheric and restrained, cinematic directional light, a muted period-appropriate palette, fine grain and texture. Compose with generous empty space for the quote and a small credit line. No lettering in the image itself.

Minimalist

Minimalist editorial slide for the quote "Of course I don't believe in it. But I understand that it brings you luck whether you believe in it or not". Clean background, a single muted accent color, generous negative space, subtle paper or linen texture, no literal illustration — let the words carry it. Reserve clear space for a serif quote and a small credit line. No lettering in the image itself.

Provenance

Where the anecdote actually appears

Earliest match known to QI
Svenska Dagbladet (Stockholm), January 1956, p. 8
Closest early English wording
“The Wit Parade,” E. E. Kenyon, Cleveland Plain Dealer (The American Weekly), 30 Sept. 1956, p. 13
Bohr’s own writings
No direct evidence located (Quote Investigator)
Popular wording
Not found in any documented account; a later paraphrase

“Of course not,” replied the scientist. “But I understand it’s lucky whether you believe in it or not.” 1956 newspaper humor column

The 1956 “Wit Parade” humor column, as transcribed by Quote Investigator. Its “I understand… whether you believe in it or not” is the closest early match to the popular line, which turns “Of course not” into “Of course I don’t believe in it” and “it’s lucky” into “it brings you luck.”

Quote Investigator: I Understand It Brings You Luck, Whether You Believe in It or Not

How the story traveled

  • The earliest match known to Quote Investigator ↗ is a January 1956 item in the Swedish daily Svenska Dagbladet. It names Bohr, has an unnamed “curious American” ask about the horseshoe, and gives Bohr’s reply as “Of course not” in Swedish.
  • On 30 September 1956, E. E. Kenyon’s “The Wit Parade” column ran the English line “But I understand it’s lucky whether you believe in it or not” (ADS-L, 2013 ↗). Later retellings use “I’ve been told,” “I am told it works” and “they say it helps.”
  • In Werner Heisenberg’s Physics and Beyond, p. 92, as quoted on Wikiquote ↗, Bohr tells the story about a neighbor in Tisvilde who hung the horseshoe. The neighbor answers, “Of course not; but they say it helps even if you don’t believe in it.”
  • Quote Investigator concludes: “QI has not located any direct evidence in the writings of Niels Bohr.” Wikiquote puts the anecdote under Disputed on its Bohr page ↗.

No identifiable work contains this exact wording. It is an anonymous modern paraphrase of a widely retold anecdote, so no rights status is asserted. The 1956 newspaper column and the later books that tell the story are separate works with their own rights.

Rights status is our research, not legal advice — and copyright varies by country and edition. For commercial or published use, confirm with the rightsholder. See terms.

Fact-check

Who gets the credit

The horseshoe story is real folklore, but the speaker, the setting and the wording all change from one telling to the next. The exact line here is passed around as Bohr’s, for example on WIST Quotations ↗, which itself labels it “Attributed.”

The usual creditNiels Bohr Unconfirmed

Accounts from 1956 onward name him, but they are all secondhand and none is from his own writings. Quote Investigator ↗ says future evidence may clarify where the story came from and whether it is true.

Heisenberg’s versionBohr’s neighbor in Tisvilde Alternate teller

In Heisenberg’s Physics and Beyond, as quoted on Wikiquote ↗, the horseshoe and the retort belong to a neighbor, and Bohr is only telling the story.

Carl Alfred Meier’s lecturesAn unnamed “world-famous scientist”

In lectures given in 1959 and reprinted in 1977, the Swiss psychiatrist C. A. Meier, first president of the C. G. Jung Institute, tells the story without naming the scientist (Quote Investigator ↗).

1986 newspaper versionAlbert Einstein Swap

QI notes that in 1986 the Washington Post’s ombudsman, Joseph Laitin, printed a version with Einstein as the main figure (Quote Investigator ↗).

Possible originatorSamuel Goudsmit

Wikiquote says the anecdote “possibly originated” with Goudsmit (Wikiquote ↗). QI notes that a 1973 anthology credits the story to Bohr via I. B. Cohen and S. A. Goudsmit.

The line is a smoothed-out retelling of a horseshoe joke that was attached to Niels Bohr by 1956. Quote Investigator found it in no writing by Bohr, and the earliest accounts do not use this wording (Quote Investigator ↗).

Context

Why the story stuck to Bohr

The joke pokes fun at a rational person hedging with a lucky charm, and pinning it on the man who helped build quantum theory makes the irony sharper. Some later tellings, including Pais’s and Heisenberg’s, set it at Tisvilde, Bohr’s country retreat, but they disagree on whose door it was. Others put it at his home, on his lab door, at his country cabin or, with Einstein, in Princeton.

The first known print versions, from 1956, are a Swedish newspaper item and an American humor column. Those are the kinds of outlets where anecdotes about famous people get tidied up and passed along. The sentence quoted today is smoother than any of the early versions.

“But I understand it’s lucky whether you believe in it or not.” — humor column, 1956

Explore

Filed under

More provenance-checked quotes on the same theme, each with its reuse status.

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Dig deeper

Trusted places to keep pulling the thread — primary archives, fact-checks, and scholarship. We show how we used each one before you leave.

Credited, not documented

The name it’s pinned on

Niels Bohr

1885–1962 · Danish physicist

Niels Bohr was a Danish physicist and one of the founders of quantum theory. Many neat sayings and anecdotes are credited to him. This one, about a horseshoe over a door, is told secondhand and is not found in his own writings.

For writers & researchers

Cite this

Earliest known evidence

Unsourced paraphrase. The anecdote is attached to Niels Bohr in Svenska Dagbladet (Stockholm), January 1956, p. 8, which is the earliest match known to Quote Investigator. The closest early English wording is E. E. Kenyon, “The Wit Parade,” Cleveland Plain Dealer (The American Weekly), September 30, 1956, p. 13. See Quote Investigator, “I Understand It Brings You Luck, Whether You Believe in It or Not,” October 9, 2013, https://quoteinvestigator.com/2013/10/09/horseshoe-luck/.

This verification page

Quotle.info. “Who really said ‘Of course I don't believe in it. But I understand that it brings you luck whether you believe in it or not’?” Last verified 3 Nov 2026. https://quotle.info/who-said/of-course-i-dont-believe-in-it-but-i-understand-that-it/

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