The exact wording is credited to computer scientist Alan Kay, who says he coined it “in a fit of passion” around 1971 at a Xerox PARC meeting and repeated it in talks and papers through the 1980s. The underlying idea is older still — Nobel laureate Dennis Gabor wrote in his 1963 book Inventing the Future, “The future cannot be predicted, but futures can be invented.” The line was only later, and wrongly, pinned on management writer Peter Drucker.
“The best way to predict the future is to invent it” Alan Kay, coined c. 1971 at Xerox PARC (often misattributed to Peter Drucker). The idea traces to Dennis Gabor, Inventing the Future, 1963.
⚠ The slide-ready mistake: crediting this to Peter Drucker. Use the credit shown above instead.
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Provenance
The documented trail
Popular wording
Alan Kay, coined c. 1971 at Xerox PARC
Earlier idea
Inventing the Future (1963)
Idea's author
Dennis Gabor — “The future cannot be predicted, but futures can be invented.”
Drucker link
A later misattribution — first seen by 1986, in a “create it” variant
The best way to predict the future is to invent it.
Alan Kay’s reformulation of an idea he traces back to Dennis Gabor’s Inventing the Future (1963).
The most-quoted wording is credited to Alan Kay, who says he first uttered it around 1971 at Xerox PARC, per Wikiquote’s Alan Kay page.
The earliest documented version is Nobel laureate Dennis Gabor’s 1963 Inventing the Future: “The future cannot be predicted, but futures can be invented,” as traced by Quote Investigator.
Peter Drucker got the credit only later, and only for a “create it” variant — Quote Investigator finds that wording ascribed to him by 1986 (and again in 1991), decades after Gabor and Kay, with no basis in Drucker’s own writing.
The exact modern wording is attributed to Alan Kay (living author), first used around 1971 and repeated in his publications and talks — well after 1931 — so it is treated as in-copyright. The older kindred sentence from Dennis Gabor’s Inventing the Future (1963) would likewise be in-copyright.
Fact-check
How Drucker got the credit
This is a favorite line in tech and management circles, and over time it drifted onto several famous names. Here is who actually said what.
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The popular misattributionPeter Drucker not supported
A “create it” variant was being ascribed to management guru Peter Drucker by 1986, and again in 1991 newspaper columns — never the exact “invent it” wording — but no source in Drucker’s own work has been found.
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The exact wordingAlan Kay true author
Kay states he coined “The best way to predict the future is to invent it” around 1971 at Xerox PARC and used it for years afterward; it is credited to him on Wikiquote.
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The underlying ideaDennis Gabor originator of the concept
Gabor’s 1963 book Inventing the Future contains the earliest known form: “The future cannot be predicted, but futures can be invented,” per Quote Investigator.
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Other stray creditsDandridge M. Cole / Abraham Lincoln unsupported
Similar remarks are floated under other names, and a Lincoln version circulates with no supporting evidence whatsoever.
✓The concept is Dennis Gabor’s (1963) and the famous wording is Alan Kay’s (c. 1971) — not Peter Drucker’s, per Quote Investigator.
Context
Why it caught on
The line became a mantra of Silicon Valley precisely because it inverts the usual relationship to the future: instead of forecasting what will happen, it tells the technologist to go make it happen. Coming from Alan Kay — whose Xerox PARC group prototyped the personal computer and the graphical interface years before the industry caught up — it read as lived advice rather than a slogan.
Because the sentiment sounds like distilled management wisdom, it drifted onto Peter Drucker, the era’s most-quoted management thinker. That is a common fate for pithy, optimistic lines: they migrate to whichever famous name makes them sound most authoritative.
Don’t predict the future — build it.
Explore
Filed under
More provenance-checked quotes on the same theme, each with its reuse status.
b. 1940 · American computer scientist · Xerox PARC pioneer
Alan Curtis Kay (born 1940) is an American computer scientist and a central figure at Xerox PARC in the 1970s, where he helped pioneer the graphical user interface, object-oriented programming, and the vision of the personal computer. He originated the maxim as a rallying cry for researchers who believed they should build the future rather than forecast it, and he has used and been credited with the line for decades.
For writers & researchers
Cite this
Quote Investigator
Garson O’Toole (Quote Investigator), “We Cannot Predict the Future, But We Can Invent It,” 27 September 2012, citing Dennis Gabor, Inventing the Future (London: Secker & Warburg, 1963) and Alan Kay’s c. 1971 reformulation.
This verification page
Quotle.info. “Who really said ‘The best way to predict the future is to invent it’?” Last verified 10 Jul 2026. https://quotle.info/who-said/the-best-way-to-predict-the-future-is-to-invent-it