Who really said it
Thinking, Fast and Slow, “Cognitive ease,” cited p. 62 (2011)
Last verified 9 Nov 2026 · how we verify · spot an error?
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Unconfirmed quote & credit
“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth” — Attributed to Daniel Kahneman, Thinking, Fast and Slow (2011), “Cognitive ease,” p. 62; original page not inspected.
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Evoking the world of Daniel Kahneman — 1934–2024. Theme: "A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth". Atmospheric and restrained, cinematic directional light, a muted period-appropriate palette, fine grain and texture. Compose with generous empty space for the quote and a small credit line. No lettering in the image itself.
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Provenance
A reliable way to make people believe in falsehoods is frequent Short excerpt
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Context
Thinking, Fast and Slow examines how intuitive judgments can feel convincing before they are carefully examined. In the chapter “Cognitive ease,” the cited sentence links repetition with familiarity and apparent truth. The point concerns a vulnerability in judgment, not evidence that every repeated claim is false.
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Transcribes the exact sentence and identifies its containing book or reported source.
The introduction describes biases of intuition and the aim of improving discussion of judgment; it does not include the cited chapter passage.
Documents Kahneman’s Princeton appointment, Nobel recognition, collaboration with Amos Tversky and death in 2024.
Documents his dates and research on judgment, decisions and cognitive biases; used for biography, not exact quotation proof.
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Thinking, Fast and Slow, “Cognitive ease,” cited p. 62. 2011.
Quotle.info. Who really said 'A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth'? Last verified 9 Nov 2026. https://quotle.info/who-said/a-reliable-way-to-make-people-believe-in-falsehoods-is/