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Who really said it

It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price

Written by Buffett; Munger influenced the idea Warren Buffett
Attribution status: Disputed Reuse status: In copyright

The Berkshire Hathaway letter contains the sentence under Buffett’s signature, dated March 2, 1990. Immediately afterward Buffett says Charlie understood the principle early. That acknowledges Munger’s influence; the documented author of this sentence is Buffett.

Last verified 9 Nov 2026 · how we verify · spot an error?

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Disputed credit — copy with the correction

“It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price” Warren Buffett, 1989 Berkshire Hathaway shareholder letter (March 2, 1990); credits Charlie Munger’s influence.

The slide-ready mistake: crediting this to Charlie Munger. Use the credit shown above instead.

Can you use it?

Still under copyright (rights held by Warren Buffett and/or the relevant publisher; ownership not independently determined). A short, credited quote is generally fine for talks, teaching, and internal decks; for commercial, published, or large-scale reuse, get permission.

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In context

Evoking the world of Warren Buffett — American investor. Theme: "It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price". Atmospheric and restrained, cinematic directional light, a muted period-appropriate palette, fine grain and texture. Compose with generous empty space for the quote and a small credit line. No lettering in the image itself.

Minimalist

Minimalist editorial slide for the quote "It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price". Clean background, a single muted accent color, generous negative space, subtle paper or linen texture, no literal illustration — let the words carry it. Reserve clear space for a serif quote and a small credit line. No lettering in the image itself.

Provenance

The source

Evidence
1989 Berkshire Hathaway shareholder letter
Status
Read the source limits below

Charlie understood this early; I was a slow learner.

Berkshire shareholder letter

How we verified this

  • The Berkshire Hathaway letter contains the sentence under Buffett’s signature, dated March 2, 1990. Immediately afterward Buffett says Charlie understood the principle early. That acknowledges Munger’s influence; the documented author of this sentence is Buffett. Berkshire shareholder letter ↗
  • Biographical background on the letter’s writer. Buffett background ↗

Fact-check

Often misattributed

Munger’s contribution to the investing principle should not turn Buffett’s signed sentence into a Munger quotation.

Popular creditCharlie Munger

The Berkshire Hathaway letter contains the sentence under Buffett’s signature, dated March 2, 1990. Immediately afterward Buffett says Charlie understood the principle early. That acknowledges Munger’s influence; the documented author of this sentence is Buffett. Berkshire shareholder letter ↗

Munger’s contribution to the investing principle should not turn Buffett’s signed sentence into a Munger quotation. Berkshire shareholder letter ↗

Context

The setting behind the words

Buffett is explaining why apparently cheap acquisitions can disappoint when the underlying business is weak. The surrounding section contrasts low purchase prices with durable earning power and acknowledges Charlie’s earlier understanding. The sentence belongs to Buffett’s signed shareholder letter even though the strategy reflects their partnership. Berkshire shareholder letter ↗

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Filed under

More provenance-checked quotes on the same theme, each with its reuse status.

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The author

About Warren Buffett

Warren Buffett

Born 1930 · American investor

Warren Buffett is an American investor closely associated with Berkshire Hathaway. His shareholder letters explain business purchases and investing decisions in accessible language. He repeatedly acknowledged Charlie Munger’s influence on his preference for strong businesses over merely cheap ones.

For writers & researchers

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Source consulted

Warren Buffett. 1989 Berkshire Hathaway shareholder letter. 1990. Source and limits described above.

This verification page

Quotle.info. “Who really said ‘It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price’?” Last verified 9 Nov 2026. https://quotle.info/who-said/its-far-better-to-buy-a-wonderful-company-at-a-fair-price/

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