Who really said it
Nothing is more common than the wish to be remarkable
The idea is genuinely Holmes’s, but the popular wording is a paraphrase. In The Autocrat of the Breakfast-Table (1858) he actually wrote, “Nothing is so common-place as to wish to be remarkable.” The smoother “Nothing is more common than the wish to be remarkable” is a later rewording, and the frequent credit to William Shakespeare ↗ has no basis in his works.
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