Straight from today’s Quotle — here’s who really said it, and the story behind it. Play again

Who really said it

Skate to where the puck is going, not where it has been

Not originally Wayne Gretzky — his father, Walter Gretzky Walter Gretzky
Attribution status: Disputed Reuse status: In copyright

The line is real, but it started as backyard coaching advice, not a Wayne Gretzky aphorism. The earliest citation quotation researcher Barry Popik records for the saying is a 27 January 1982 newspaper item quoting Walter Gretzky: “I always told him, ‘Skate to where the puck’s going to be, not to where it has been’” (Barry Popik ↗). Wayne did later use a first-person version himself — Popik’s earliest direct one is Newsday of 14 October 1990, “I go where the puck is going, not where it was” — so the popular boardroom form, “Skate to where the puck is going, not where it has been,” is a smoothed paraphrase of a line whose author was his dad.

Last verified 22 Jul 2026 · how we verify · spot an error?

For presentations

Put it on a slide

Disputed credit — copy with the correction

“Skate to where the puck is going, not where it has been” Walter Gretzky, quoted in the Elgin Echo, 27 January 1982: "I always told him, 'Skate to where the puck's going to be, not to where it has been.'" — citation collected by Barry Popik. Wayne Gretzky is documented using a first-person version in Newsday, 14 October 1990. Via Quotle.info.

The slide-ready mistake: crediting this to Wayne Gretzky. Use the credit shown above instead.

Can you use it?

Still under copyright (rights held by The Gretzky family/estate of Walter Gretzky, and the newspapers and publishers in which the wording was first printed). A short, credited quote is generally fine for talks, teaching, and internal decks; for commercial, published, or large-scale reuse, get permission.

Image direction — grounded in this quote’s real context; paste into your image tool

In context

Evoking the world of Walter Gretzky — Bell Canada repairman, minor-hockey coach, father of Wayne Gretzky. Theme: "Skate to where the puck is going, not where it has been". Atmospheric and restrained, cinematic directional light, a muted period-appropriate palette, fine grain and texture. Compose with generous empty space for the quote and a small credit line. No lettering in the image itself.

Minimalist

Minimalist editorial slide for the quote "Skate to where the puck is going, not where it has been". Clean background, a single muted accent color, generous negative space, subtle paper or linen texture, no literal illustration — let the words carry it. Reserve clear space for a serif quote and a small credit line. No lettering in the image itself.

Provenance

The documented record

Earliest citation on file
Elgin Echo, 27 January 1982
Speaker
Walter Gretzky, about his son Wayne
Wayne’s own version
Newsday, 14 October 1990
Walter on the record
Fast Company, 30 June 2000
Research file
Barry Popik, “Skate to where the puck is going to be” (25 November 2011)

I always told him, “Skate to where the puck’s going to be, not to where it has been.” Coaching advice, not a maxim

Walter Gretzky, quoted in the Elgin Echo of 27 January 1982 — the earliest citation for the saying in Barry Popik’s file. Wayne Gretzky’s own first-person version, recorded in Newsday of 14 October 1990, runs: “I go where the puck is going, not where it was.”

Barry Popik’s citation file for the phrase

How we verified this

  • 1982 — the earliest citation Barry Popik records for the saying: Walter Gretzky, quoted 27 January 1982, “I always told him, ‘Skate to where the puck’s going to be, not to where it has been’” (Popik ↗). Popik also logs an earlier, differently worded 1972 newspaper note about anticipating where the puck is going, unconnected to the Gretzkys.
  • 1983–1990 — the phrase crosses over and attaches to Wayne. Popik cites Computerworld of 12 December 1983 using the puck as a business metaphor; a Miami Herald TV column of 29 June 1984 relays Bill Moyers recounting Gretzky’s answer secondhand (“Someone asked the hockey star Wayne Gretzky … for the secret of his success”), not a Gretzky interview; the earliest direct first-person Gretzky citation in the file is Newsday of 14 October 1990, “I go where the puck is going, not where it was” (Popik ↗).
  • 2000 — Walter says so himself. Popik’s file records a Fast Company Consultant Debunking Unit piece of 30 June 2000 in which Gordie Howe volunteers “That saying? It didn’t come from Wayne … It came from Wayne’s father, Walter,” and Walter Gretzky confirms he originated it, giving his own wording: “The quote is ‘Go to where the puck is going, not where it has been’” (Popik ↗).
  • Wikipedia’s biographies of both men credit the advice to Walter, delivered during backyard-rink sessions in Brantford (Walter Gretzky ↗; Wayne Gretzky ↗).
  • 2013 — Legends Revealed examines the “Wayne coined it” claim and rates it False, naming Walter as the originator (Legends Revealed ↗).
Know a source that supports or challenges this? Add a link →

Paste a URL and we’ll check it. This doesn’t change the page — it goes to our review queue, and if it holds up we update the record with a citation.

Fact-check

Who really gets the credit

This is less a fabrication than a promotion: a father’s coaching line reassigned to his famous son, then trimmed for slide decks.

The usual creditWayne Gretzky originator claim

Wayne is documented using a first-person version — Popik’s earliest direct one is Newsday of 14 October 1990, “I go where the puck is going, not where it was” (a Miami Herald column of 29 June 1984 gets there first, but only as Bill Moyers recounting the answer secondhand) — while the earliest citation on file has his father saying it to him in 1982 (Barry Popik ↗). Legends Revealed rates the “Wayne coined it” claim False (Legends Revealed ↗).

The wording“Skate to where the puck is going, not where it has been” paraphrase

No documented transcription reads this way. Walter’s 1982 version is “Skate to where the puck’s going to be, not to where it has been”; Walter’s own preferred wording, given to Fast Company in June 2000, is “Go to where the puck is going, not where it has been”; Wayne’s 1990 version is “I go where the puck is going, not where it was” (Popik ↗). The circulating form welds “skate” to a clause none of them used.

Later amplifiersWarren Buffett and Steve Jobs repeaters, not sources

Both are frequently cited as if they were quoting a Wayne Gretzky maxim; Popik files them as later users, including Jobs in January 2007 introducing the iPhone (Popik ↗).

Walter Gretzky said it first, in the documented record; Wayne said a version of it and made it famous; the wording on the slide is neither man’s exact sentence (Barry Popik ↗).

Context

How a hockey dad ended up in every pitch deck

Almost nobody who quotes this line is talking about hockey. Barry Popik’s citation file shows the jump happening fast: by Computerworld of 12 December 1983 the puck had become a metaphor for telecommunications strategy, and the phrase has since been recycled by Warren Buffett and, in January 2007, by Steve Jobs introducing the iPhone (Popik ↗).

The irony is that the advice was never mystical. Walter Gretzky was teaching a kid on a backyard rink to stop chasing the puck — a coaching commonplace Popik finds in a differently worded 1972 note about anticipating where the puck is going. It became a slogan because it arrived attached to the most famous name in hockey.

The advice belonged to the dad. The fame belonged to the son.

Read the full story

Not everyone was impressed even in hockey circles: Popik’s file records U.S. Olympic coach Herb Brooks, in a June 2000 Fast Company feature, dryly observing that “You’d have to be a real idiot to skate to where the puck used to be.”

Business writers have made the same complaint since. Shawn Callahan’s 2006 essay argues organisations misread the line as a promise that the future can be predicted, when what elite players actually do is keep several options open (Anecdote ↗).

Explore

Filed under

More provenance-checked quotes on the same theme, each with its reuse status.

Go further

Dig deeper

Trusted places to keep pulling the thread — primary archives, fact-checks, and scholarship. We show how we used each one before you leave.

The real author

Who actually said it

Walter Gretzky

1938–2021 · Bell Canada repairman, minor-hockey coach, father of Wayne Gretzky

Walter Gretzky spent thirty-four years as an installer and repairman for Bell Canada and his winters flooding a backyard rink in Brantford, Ontario — the “Wally Coliseum” — where he drilled his son on anticipation rather than puck-chasing. The puck line was one of his standing coaching prompts. Wayne used it in the first person and it attached to his name; it was Gordie Howe and Walter himself who told Fast Company in June 2000 where it had actually come from. He became one of hockey’s best-known parents in his own right before his death in 2021.

For writers & researchers

Cite this

Cite this page

Walter Gretzky, quoted in the Elgin Echo, 27 January 1982: “I always told him, ‘Skate to where the puck’s going to be, not to where it has been.’” Citation collected in Barry Popik, “Skate to where the puck is going to be, not where it’s been (hockey adage),” barrypopik.com, 25 November 2011.

This verification page

Quotle.info. “Who really said ‘Skate to where the puck is going, not where it has been’?” Last verified 22 Jul 2026. https://quotle.info/who-said/skate-to-where-the-puck-is-going-not-where-it-has-been/

Copied