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Who really said it

Success does not lie in sticking to things. It lies in picking the right thing to stick to and quitting the rest

Written by Annie Duke
Attribution status: Verified Reuse status: In copyright

The two sentences appear in the prologue of Duke’s Quit. They oppose persistence as an automatic rule and connect success to choosing which commitments remain worthwhile.

Last verified 9 Nov 2026 · how we verify · spot an error?

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Verified quote & credit

“Success does not lie in sticking to things. It lies in picking the right thing to stick to and quitting the rest” Annie Duke — Quit: The Power of Knowing When to Walk Away (2022; prologue, discussion of grit and quitting).

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Still under copyright (rights held by Annie Duke and/or the source publisher). A short, credited quote is generally fine for talks, teaching, and internal decks; for commercial, published, or large-scale reuse, get permission.

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In context

Evoking the world of Annie Duke — Author and decision strategist. Theme: "Success does not lie in sticking to things. It lies in picking the right thing to stick to and quitting the rest". Atmospheric and restrained, cinematic directional light, a muted period-appropriate palette, fine grain and texture. Compose with generous empty space for the quote and a small credit line. No lettering in the image itself.

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Provenance

The source

Work
Quit: The Power of Knowing When to Walk Away
Location
2022; prologue, discussion of grit and quitting

quitting the rest

A short literal excerpt from the author-hosted book extract; the displayed quotation contains the full two-sentence argument.

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Context

Why it mattered

The passage follows examples of people persisting in unsuitable goals. Duke’s argument is selective rather than defeatist: some hard activities deserve persistence, while others consume resources that could be used better elsewhere.

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The author

About Annie Duke

Annie Duke

Author and decision strategist

Annie Duke is an author and decision strategist. Her work uses uncertainty and choices about continuing or quitting to examine how people make decisions.

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The primary source (Chicago)

Annie Duke. Quit: The Power of Knowing When to Walk Away. 2022; prologue, discussion of grit and quitting.

This verification page

Quotle.info. “Who really said ‘Success does not lie in sticking to things. It lies in picking the right thing to stick to and quitting the rest’?” Last verified 9 Nov 2026. https://quotle.info/who-said/success-does-not-lie-in-sticking-to-things-it-lies-in/

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